#Postcard marketing examples professional

There are so many examples of ineffective marketing campaigns that used big words to talk about nothing. One of the biggest issues for companies of all sizes is the inability to get to the point. For example, various international and national symbols for certificates your business has acquired can be added to the postcards.

Postcards can help you deliver small snippets of information about your brand that will inform your audience about the well-meaning nature of your brand. This is why it is so important to be an open book. Brands don’t want to reveal too much about maintaining a certain public image while customers want to know more about how the products and services delivery works.Once a company discloses something horrible (e.g., inhumane working conditions), these brands instantly suffer criticism and serious consequences. One of the pain points for many businesses and consumers alike is being open. This means that you can expect more potential clients to become your customers thanks to postcard marketing. You let your target audience know about your existence and encourage them to get in touch with you by visiting your company’s website, making a phone call, sending an email, or following your business social media accounts.ĭirect-mail marketing also boasts a household response rate even more than other types of marketing (5.1% for direct-mail, 0.6% for email and paid search, 0.4% for social media, and 0.2% for online display advertising). Postcard marketing – like any type of marketing – is a way of engaging with potential clients.

#Postcard marketing examples professional

If you are not sure what to put on your postcards, you can always hire a professional writer from a writing service review site like Best Writers Online who will come up with an actionable slogan for your cards and the text to accompany it. This is why phrasing is such an important part of any postcard design. In fact, even the process of postcard marketing itself can send a message to your audience because 57% of people say postcard marketing makes them feel valued. Even a small phrase or sentence can help you deliver powerful messages and to brand association. #3 Delivering Powerful Messagesīut postcards are not just about design – they are also about content. Both of these approaches create a certain image for the business attracting the right customers.

On the other hand, children-related organizations like art clubs might use hand-drawn pictures from the kids themselves to showcase the talent of their students. Would you like your company to look fun and exciting? Do you want it to be serious and professional? Do you want it to be retro and authentic? Any of these is possible with the right postcard designs.įor example, companies in the accounting sector often opt for sleeker, simple designs created digitally. #2 Creating A Unique Imageīecause postcards can shape first impressions, they can also help you create a unique image for your brand. If you want to be present in the minds of your customers, postcard marketing is one of the best solutions to use. Brand awareness is 70% higher for direct mail than for digital marketing, which means they can dramatically influence your brand. If you want to be In addition, postcards are often part of direct mail marketing campaigns. If you want to beIn addition, postcards are often part of direct mail marketing campaigns. Moreover, postcards are often a part of direct-mail marketing campaigns.Brand awareness is 70% higher for direct mail than for digital marketing, which means they can dramatically influence your brand. If the design and content of the postcard are well done, this impression can be very positive, increasing the chances that the person will want to engage with your business and purchase from you.

10 Strategies for Designing Postcards #1 First Impressions Matter With PostcardsĪ postcard is often the first impression your potential customer gets about your brand.

Here is how postcard designs affect your business and some postcard marketing examples to start. Marketing postcards is quite easy, especially on a local level. Postcard marketing is not the most common type of marketing used by brands, but it can be quite effective if done right.